ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $315 billion of real estate in 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $78 billion of assets under management, including over $36 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

We seek a highly skilled and experienced Dynamics 365 Marketing Automation Engineer with deep expertise in Dynamics 365 Customer Insights – Journeys(previously known as Dynamics 365 Marketing). This role combines deep technical expertise with functional knowledge to deliver impactful marketing solutions. As the product subject matter expert, you will work closely with business stakeholders, marketing teams, and technical teams to design, implement, and optimize marketing processes and run/monitor/report on campaigns leveraging Dynamics 365 Customer Insights-Journeys.

This role requires a blend of technical and functional expertise, making it ideal for someone who can bridge business and technology within the Dynamics 365 Customer Insights ecosystem.

JOB DESCRIPTION

Responsibilities:

Journey Orchestration and Campaign Management

• Set up, configure, and optimize customer journeys in CI-Journeys, focusing on segmentation, personalization, and multi-channel marketing automation.
• Develop journey mapping strategies that align with customer lifecycle stages, using CI-Journeys capabilities for email, SMS, and push notification outreach.
• Administer and enhance advanced features such as real-time marketing, Approval Workflows, Consent Center management, data-driven insights, and customer segmentation.
• Develop and integrate custom workflows, plugins, and Power Automate flows as needed.
• Monitor and analyze journey performance, providing insights and recommendations for continuous improvement.
• Create automated workflows and triggers within CI-Journeys to handle audience segmentation, dynamic content, and journey personalization based on customer behavior.

Data Management & Integration

• Ensure data accuracy and integrity by managing and configuring marketing data models and synchronization with D365 Customer Insights - Data, Dataverse, and other systems.
• Work with data engineers to integrate CI-Data with external data sources, ensuring data alignment with CRM, ERP, and other systems.
• Monitor and resolve issues related to data unification and profile enrichment.

Work with Stakeholders

• Collaborate with marketing and business stakeholders to understand campaign goals, marketing automation needs, and customer engagement strategies.
• Provide strategic guidance on leveraging Customer Insights – Journeys (previously Dynamics 365 Marketing) capabilities to meet business objectives.
• Recommend best practices for marketing automation, journeys, segmentation, customer journeys, campaign execution, campaign KPIs
• Provide training and enablement sessions for end-users, marketing teams, and technical teams on Customer Insights-Journeys (Dynamics 365 Marketing) functionalities.
• Create documentation, playbooks, and guides for best practices and platform usage.

Support and Maintenance

• Provide ongoing support and maintenance of CI-Data and CI-Journeys, managing configurations, updates, and enhancements.
• Develop and maintain system documentation, including process flows, configuration settings, and troubleshooting guides.
• Manage and monitor CI-J instances for optimal performance, ensuring data and journey workflows are operating effectively.
• Set up and monitor marketing KPIs and dashboards to track campaign performance and customer engagement.
• Identify opportunities for optimization using A/B testing, AI insights, and feedback loops.
• Manage and troubleshoot issues related to email deliverability, bounce handling, and compliance with GDPR and CAN-SPAM regulations.
• Stay updated with Microsoft’s product roadmap for CI and related technologies, proactively preparing for new features and capabilities.

Technical Qualifications:

• 5+ years of experience working with D365 Marketing or D365 Customer Insights Journeys
• In-depth understanding of data unification, segmentation, and profile creation within CI-Data.
• Strong Understanding of Dataverse, Power Platform (Power Automate, Power BI) and integrations with other D365 modules.
• Knowledge of email deliverability, bounce management, and compliance frameworks.
• Proficiency in scaling CI-Journeys so there is performance, reliability, scalability.
• Familiarity with Azure services (e.g., Azure Data Factory, Azure Synapse Analytics) for complex data integration scenarios.
  

Functional Skills:

• Proven track record in customer journey mapping, marketing automation, and campaign management, including the use of real-time marketing features.
• Understanding of marketing and customer experience principles and how they apply to customer engagement within CI-Journeys.
• Deep understanding of marketing strategies, customer engagement models and campaign lifecycle management.
• Excellent written and verbal communication skills for liaising with stakeholders and conducting training sessions.

Technical Pre-screening test and technical interview will be required for all candidates

Overall Qualifications:

• Bachelor’s degree in Information Technology, Business Administration, or a related field. Advanced degrees or relevant certifications are a plus.
• Microsoft certifications in Dynamics 365 Customer Marketing or Customer Insights are preferred
• Strong problem solver with excellent communication skills
• Experience with other Dynamics 365 modules, such as Sales or Customer Service.
• Familiarity with AI-driven marketing tools and technologies.
• Prior experience with Salesforce marketing cloud, Marketo, Hubspot, Eloqua, Adobe experience cloud, or similar Marketing Automation and Customer Journey Orchestration products.
• "Self-starter" attitude and the ability to make decisions with minimal guidance from others
• Innovative and passionate about your work and the work of your teammates

#LI-RF1

Additional Compensation:

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

• Corporate Positions: In addition to the base salary, this role may be eligible to participate in an annual bonus program based on individual and company performance.

• Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Robust Benefits Offered*:

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.

• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 10 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.

• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.

• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).

• 401(k) with Company Match up to 6% of pay after 6 months of service.

• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).

• Employee Assistance Program.

• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.

• Charitable giving program and benefits.

*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.