ABOUT GREYSTAR

​Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates over $315 billion of real estate in 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $78 billion of assets under management, including over $36 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Digital Marketing Manager, UK and Europe, will take ownership of the day-to-day execution of digital marketing strategies, ensuring smooth campaign delivery and agency performance, supporting the team to allow the Director, Digital Marketing to focus on strategic growth initiatives.

This role is part of the wider Strategic Marketing Services and will play a big part in maximising the return on investment (ROI/ROAS) from marketing initiatives, ultimately contributing to the company’s growth.

You will be managing a performance marketing executive and external agencies with a customer centric, data-driven, and A/B test mindset.

JOB DESCRIPTION

Key Role Responsibilities:

• Lead the development and management of digital marketing strategies across our build-to-rent properties and student accommodations across the UK and Europe, driving customer acquisition via paid search, paid social, programmatic, DOOH, CTV, organic search (SEO) and other relevant digital channels.
• Own the relationship with various media platforms such as Google, Meta, Stackadapt, Global/JcDecaux, and others, that resonate with the target audience to enhance campaign performance.
• Own and drive the performance of external agencies, ensuring they deliver against KPIs with minimal senior intervention. Regularly review agency output, challenge assumptions, and optimise performance to ensure maximum ROI.
• Act as a central driver of digital marketing projects, proactively aligning internal teams (customer marketing, sales, insights, design) to ensure seamless execution and measurable impact. Anticipate roadblocks and propose solutions before they escalate.
• Maintain and improve weekly detailed dashboards on asset performance, traffic, and conversions. Providing insights to leadership for strategic decision-making and growth opportunities. 
• Define a market leading measurement and attribution solution alongside a robust test & learn roadmap to enable better business decisions. Including campaign and website tracking implementation via Google Tag Manager and our property management systems.
• Manage and forecast digital marketing budgets to ensure cost-effective omnichannel strategies.
• Lead the development of digital marketing playbooks (paid and SEO), ensuring scalable, repeatable best-in-class practices that improve efficiency and reduce the need for senior intervention in operational tasks.
• Manage performance marketing executives and senior executives as the team grows over time.

Experience & Skills: 

• Strong experience working in a similar paid media, digital marketing or performance marketing role.
• A creative and innovative thinker with a flair for omnichannel strategies.
• Strong quantitative and qualitative analytical skills and experience using digital marketing tools such as Google Search Ads 360, Facebook Business Manager, Google Analytics 4, Looker Studio and Google Tag Manager.
• Good organisational skills and the ability to work effectively under pressure and to deadlines  
• A strong problem solver with an inquisitive nature and the ability to understand the bigger picture.  
• A highly motivated self-starter who takes initiative, solves problems independently, and drives projects forward with confidence. Able to make informed decisions without oversight.
• A passion for digital marketing and the delivery of exceptional customer centric campaigns,  media plans and SEO roadmaps.
• The ability to work with people with different backgrounds, with different responsibilities and beliefs. 
• Experience managing multiple projects and agencies simultaneously, with a track record of delivering results with minimal senior involvement.
• Proven ability to anticipate challenges, suggest solutions, and execute digital marketing initiatives with a test-and-learn mindset.