ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in nearly 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages over 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of nearly $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Digital Marketing Manager will serve as the primary liaison between Greystar’s Digital Center of Excellence (DCOE) and National Client Marketing (NCM), ensuring that Greystar’s largest clients receive exceptional, strategic, and data-driven digital marketing support. This role is crucial in driving the growth and adoption of Greystar Digital Services for NCM clients while aligning digital strategies with both portfolio and property goals. The manager will work closely with the national client marketing team to deliver seamless digital experiences and help clients thrive in their digital marketing initiatives.

The ideal candidate is a seasoned digital marketing expert with a passion for client service, an eye for analytics, and excellent communication skills. Experience in the multifamily real estate industry is highly preferred but not required. Must exhibit expertise in hands-on paid media, SEO and website management.

JOB DESCRIPTION

Client Partnership & Support

• Primary Contact: Act as the key liaison between internal and external NCM stakeholders within the Digital COE structure.
• Relationship Building: Cultivate strong, proactive relationships with both internal and external NCM stakeholders, ensuring the highest standard of digital marketing support.
• Strategic Alignment: Collaborate with client marketing leads to align digital strategies with client portfolio and property goals.
• Onboarding & Education: Lead the onboarding process for NCM clients and facilitate ongoing education on digital products, performance metrics, and tools.

Reporting & Strategic Insights

• Data-Driven Reporting: Provide regular reporting to clients, including performance dashboards, data analysis, and campaign insights. This role will lead performance review & strategy discussions with the client.
• Trend Identification: Analyze digital data to uncover opportunities for improvement and to drive strategic decision-making.
• Cross-Channel Strategy: Partner with digital channel experts to translate performance metrics into actionable business strategies that align with client objectives

Cross-functional Collaboration

• Team Coordination: Work closely with internal teams, including NCM, paid media, SEO, social media, websites, email, analytics, and tech, to ensure alignment of deliverables, timelines, and outcomes.
• Strategic Execution: Serve as the bridge between marketing strategy and digital execution, ensuring clarity of roles, accountability, and alignment on client goals.
• Client Feedback: Collect and communicate recurring client concerns to the DCOE, contributing to process improvements and product enhancement.

Digital Expertise & Enablement

• Digital Landscape Expertise: Stay updated on the latest trends and best practices in paid digital marketing (paid search, paid social, programmatic, display, ILS) and organic digital channels (SEO, websites, email marketing, social media).
• Training & Knowledge Sharing: Conduct 1:1 or group training sessions to educate stakeholders on digital platforms, tools, and key performance indicators (KPIs).
• Internal Resource Development: Contribute to the development of internal resources and documentation to scale digital knowledge across teams.

Qualifications

• Experience: 5+ years of experience in digital marketing, preferably within real estate, agency, or a client-facing role.
• Digital Channels Expertise: Proven experience with key paid digital channels (SEM, social, display, retargeting, ILS) and owned/earned channels (websites, SEO, email marketing, social media).
• Data Proficiency: Strong data fluency and experience using marketing analytics tools (e.g., Google Analytics, Looker Studio, SEMrush, Google Search Console, ad platforms, Big Query, Power BI).
• Communication Skills: Excellent written and verbal communication skills, with the ability to engage both technical and non-technical audiences.
• Organization: Highly organized, able to manage multiple clients and competing deadlines in a fast-paced environment.
• Collaboration: Comfortable working in cross-functional teams and fast-paced environments.
• Occasional travel within the US may be required to attend business meetings, training sessions, conferences, or other situations necessary to accomplish all or parts of the daily responsibilities of this position.

What You’ll Bring

• Client-Centric Passion: A passion for helping clients achieve their business goals through smart, data-driven digital strategies.
• Storytelling with Data: The ability to turn complex data into clear, actionable insights that drive business decisions.
• Collaborative Spirit: A team player with a proactive approach to improving systems and client experiences.
• Solution-Oriented: A forward-thinking, solution-driven mindset for addressing challenges and seizing opportunities.

This role offers a unique opportunity to shape the digital future for Greystar's largest clients, driving long-term relationships and value through tailored, high-impact digital marketing strategies.

#LI-RS1

The salary range for this position is $85,000 - $90,000

Additional Compensation:

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

• Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.

• Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Robust Benefits Offered*:

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.

• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.

• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.

• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).

• 401(k) with Company Match up to 6% of pay after 6 months of service.

• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).

• Employee Assistance Program.

• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.

• Charitable giving program and benefits.

*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.

ANTICIPATED CLOSING DATE

September 25, 2025

This date may be subject to change due to evolving business needs.