Senior Associate, Search Engine Optimization
R0133515 Remote Texas | Remote Arizona | Remote Georgia
Overview
Greystar is looking for dedicated and hard-working individuals who want to help us continue to be the best at what we do. Today, we are the largest rental housing operator and developer in the US and one of the largest global investment management companies, delivering industry-leading services to investors, clients, and residents. We offer unrivaled professional development and career growth opportunities to our team members and look forward to welcoming you to Greystar, where our people are what make us the Global Leader in Rental Housing.
Job Responsibilities
ABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
JOB DESCRIPTION SUMMARY
JOB DESCRIPTION
Key Job Responsibilities
- Execute SEO Tactics: Implement on-page and off-page SEO strategies, including keyword optimization, on-page content optimization, technical SEO audits, local listings and additional ongoing strategy to improve organic search rankings.
- Develop and Implement SEO Strategies: Collaborate with the SEO Manager to develop and refine long-term SEO strategies tailored to the unique needs of a multi-location client portfolio.
- Monitor and Report on SEO Performance: Analyze SEO metrics and KPIs, providing regular reports that translate data into actionable insights for clients and stakeholders.
- Educate Clients and Stakeholders: Conduct presentations and workshops to educate clients and internal teams on SEO best practices, emerging trends, and the impact of SEO efforts on business objectives.
- Manage Multiple Projects: Handle a high volume of projects simultaneously, ensuring that all client deliverables are met with the highest standards of quality and efficiency.
- Collaborate Cross-Functionally: Work closely with other digital marketing teams, including content, paid search, and web development, to ensure cohesive and integrated marketing strategies.
- Partner with Preferred Partners: Collaborate with preferred partners to share insights, ideate, and execute A/B SEO tests, driving continuous optimization and innovation in SEO practices.
- Adapt to the Dynamic Digital Landscape: Maintain a current knowledge and awareness about advancements, improvements, and new technologies related to organic search strategies, act on opportunities to test or pilot new search products and practices, and lead projects and initiatives to drive efficiencies, contain costs, and elevate the effectiveness of the organic products discipline.
Knowledge, Skills, and Abilities Required
- Bachelor’s degree or comparable experience in marketing, communications, advertising, general business, or a related field. 3-5 years’ experience in a marketing position, with a focus on organic search strategies and search campaign management. Previous agency experience is ideal.
- Must have a solid knowledge of and experience in search engine optimization (on-page, off-page, and technical), including keyword strategy, local search, copy optimization, link building, meta data update, markup schema, and SEO tools, such as BrightEdge, SEMrush, and SEO Clarity.
- Working knowledge and hands-on experience in Google tracking and analytics tools, such as Google Tag Manager and Google Looker Studio, Google Analytics certification is strongly desired.
- Proficient in updating websites across diverse CMS platforms to implement content and technical SEO tactics, ensuring optimal website performance and search engine visibility. Experience includes executing keyword strategies, optimizing copy, and employing technical SEO enhancements across website platforms. Sitecore experience is a plus!
- Familiarity with Conversion Rate Optimization (CRO) methodologies is a plus, as the role may involve collaborating with teams to integrate SEO strategies that align with CRO objectives. The ability to synergize SEO efforts with CRO principles, aiming to improve user experience and drive higher conversions, is highly beneficial.
- Skilled in organizing and managing personal productivity, meeting deadlines, and working through quickly changing priorities and environments. Demonstrated proficiency in solving problems, thinking strategically and creatively, and resolving conflicts is required.
- Excellent written, oral, and interpersonal communication skills, with a strong customer-centric orientation. Solid ability to make creative and compelling presentations related to search engine strategy to diverse audiences, including clients, investors, and other internal and external stakeholders.
- Must be experienced in interacting with team members from multiple functional disciplines and different job levels, as well as building and maintaining productive relationships with external vendors and suppliers, and business leaders throughout the Company.
- Skilled and comfortable in using digital and online software and apps to accomplish work, manage and organize time, and communicate, including the ability to use Microsoft products such as Word, Excel, PowerPoint, and TEAMS, email, and virtual meeting software.
Occasional travel within the US may be required to attend business meetings and training sessions.
#LI-TR1
#LI-Remote
Additional Compensation:
- Corporate Positions: In addition to the base salary, this role may be eligible to participate in an annual bonus program based on individual and company performance.
- Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.
Robust Benefits Offered*:
- Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
- Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 10 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
- For onsite team members, onsite housing discount at Greystar-managed communities.
- 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
- 401(k) with Company Match up to 6% of pay after 6 months of service.
- Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
- Employee Assistance Program.
- Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
- Charitable giving program and benefits.
*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.
Greystar will consider for employment qualified applicants with arrest and conviction records.
Success Profile
What makes a successful Greystar team member? Check out the top traits we’re looking for and see if you have the right mix.
- Professional
- Risk-Taker
- Detail-oriented
- Collaborative
- Strategic
- Communicator
Trending
xMeet our people and discover how you can make an impact providing a home to people across the world.
"Working at Greystar has been an eye opening experience. From day one my supervisors have been enthusiastic and attentive to everything I need to be great at my job. I feel appreciated and know that I’m an important asset to them. Everyday I’m encouraged to improve my knowledge and develop new financial skills while being excited to do so. I was also nervous transitioning from the Marine Corps into the civilian workforce, but with the support of the Greystar accounting family that transition has been much easier."
- Adam
Benefits
Healthcare
Health insurance (including company-paid opportunities) is offered, along with competitive dental and vision insurance plan options
Retirement Planning
Flexible Spending Accounts and Employer-matched 401(k) plans are offered
Paid Time Off
Full-time team members receive generous paid time off – including your birthday! – as well as paid sick leave, personal days, and company holidays
Paid Parental Leave
Maternal and paternal paid leave is available for the birth or adoption of a child
Professional Development
Ongoing support is available for career advancement opportunities in addition to corporate training programs
Employee Assistance
Program
Experienced counselors are available 24/7 for confidential assistance to listen and help you find solutions at no cost to you
Note: Outlined benefits may vary by international region.
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