National Marketing Manager - Student Accommodation
Full time Sydney, New South WalesABOUT GREYSTAR
Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 265 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
JOB DESCRIPTION SUMMARY
JOB DESCRIPTION
Opportunity Overview:
Student accommodation is one of the fastest-growing property sectors in Australia and Greystar’s portfolio is scaling fast. You'll own marketing end to end marketing strategy for our national student living brand, Accolade By Greystar, working hand-in-glove with Leasing to turn campaigns into occupancy and revenue growth, with real scope to shape the strategy and structure that supports the portfolio's next stage of growth.
This opportunity offers high impact and high autonomy for someone who thrives on building, not just running, a marketing function.
Key Accountabilities
Develop and execute marketing strategies that drive direct bookings, improve portfolio margin and reduce reliance on third-party channels
Partner closely with Leasing to align marketing activity with occupancy priorities, pricing strategy and commercial objectives
Own the ongoing optimisation of the student accommodation websites and digital booking journey to improve conversion
Lead brand strategy and integrated campaigns across digital, social, PR, partnerships and property marketing
Develop resident lifecycle and renewal campaigns that support retention and reduce acquisition costs
Analyse performance data and report insights and recommendations to senior leadership
Manage external agencies, marketing budget and multiple stakeholders across a fast-paced, evolving portfolio
Monitor market conditions, competitor activity and emerging growth opportunities to keep the portfolio ahead
Balance long-term brand and digital strategy with fast, on-the-ground campaign delivery
About You:
You're a commercially-minded marketer who thrives on autonomy and moves fast. You're energised by a fast-growing industry, love spotting market and competitor trends, and turning them into opportunities for growth. You're just as comfortable setting long-term strategy as you are rolling up your sleeves for day-to-day delivery, with the agility to help build the marketing function as the business scales.
In addition, you bring:
Demonstrated experience in B2C marketing, with significant experience in property, residential, hospitality, travel or lifestyle industries
Purpose-Built Student Accommodation (PBSA) experience strongly preferred; Build-to-Rent, residential or hospitality background also considered
Proven ability to lead both brand and performance marketing, with accountability for measurable commercial outcomes
Strong digital marketing, website optimisation and conversion rate optimisation skills
Agile mindset, energised by a fast-growing industry and comfortable building strategy and supporting growth as the portfolio scales
Yardi and StarRez experience desirable
Greystar is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports charities and environmental initiatives.
We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.
Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to AskHR@greystar.com.
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