The Marketing Executive role supports the Marketing team and broader business in executing tactical

marketing plans for our family of brands split over stabilised buildings & growing pipelines of

buildings. Drives brand loyalty, occupancy and leads to achieve optimum leasing and financial

performance in line with Company’s business development plans. The goal is the highest possible

customer satisfaction and brand awareness for operational assets through brand and lease-up strategies that match (future) residents’ requests. Working in an international team within the Netherlands, with a European scope and international counterparts in America and APAC.

JOB DESCRIPTION

Key Role Responsibilities

• Supports the Senior Marketing Manager to develop and implement comprehensive marketing strategies to achieve company objectives and targets. This includes:
• Campaigns – creation of strong brand and product level (on and offline) campaigns. Applying effective tracking of campaign activity and monitoring success.
• Social Media management – overseeing social media agency posts and management of community alongside supporting on own creation of content, content ideas and occasional post creation.
• Content creation and management – Create and oversee creation of engaging content for various marketing channels, including social media, email campaigns, and websites.
• Email campaigns – Manage CRM activity, monitoring success of campaigns and adapting for effecting lead-nurture via MailChimp.
• Website - Responsible for content updates on our brand websites (MB275, Our Domain, OurCampus and Netherlands Canvas pages), ensuring relevant and up-to-date information is included. Work closely with Digital Experience Team to understand website performance and support on content changes to improve performance in customer journey, conversions, accessibility and in line with latest customer insights.
• Support our internal Customer Insights Team to deliver market research. Conduct your own research and reading into the marketplace to identify trends, opportunities, and potential areas for growth.
• Responsible for the creation of event plans for each of our assets working closely with the Operations team to agree themes and opportunities based on knowledge of the customer living with us and audience segments.
• Coordinate and promote events via the relevant marketing and communication channels. And attend various resident events and promotions throughout the year to ensure quality of delivery, capturing of content for social posts and blogs, and reports.
• Work collaboratively with Community/Property Managers on-site. Seek to understand their business needs and customer barriers and create tactical strategies to improve customer experiences.
• Support Senior Marketing Manager with corporate PR executions, and delivery of corporate events relating to promotion of our products/developments. This can be launches or industrywide events.
• Be a brand advocate for all Greystar brands, ensuring brand consistency outside of the marketing teams supporting, and training, onsite and commercial teams.
• Analyze marketing data and metrics to evaluate campaign performance and optimize strategies accordingly.
• Monitor competitor activities and industry trends to stay ahead of the curve.
• Monitor review platforms via Reputation.com and provide reports and find ways to improve and adapt customer experiences to increase our CSAT scores – high CSATs are part of the company targets for all departments.
• Manage relationships with external vendors, agencies, and partners to support marketing initiatives.
• Stay abreast of emerging technologies and trends in digital marketing to innovate and improve marketing efforts.
• Support effective financial management in Greystar following PO processes, monitoring, and reporting on budget spend and optimizing spend in line with achievement of targets.
  

Knowledge & Qualifications

• Educated to degree level (or equivalent) with a marketing or communication focus; or by equivalent experience.
• IT literate and fully conversant with all Outlook and Microsoft packages
• Highly numerate with strong analytical skills necessary for accurate budget administration and reporting on marketing ROI (return on investment)

Experience & Skills

• Execution of marketing strategies, understanding of marketing campaigns, social media, websites, content executions
• Experienced in managing external agencies
• Some experience in event planning and management – e.g., product launch.
• Experienced in managing your time and workload
• Innovative thinker and passioned about marketing
• Professional level presentation and reporting skills

Essential:

• Fluent in writing and speaking English, and preferably a second language in German or Dutch.
• Confident knowledge of google analytics, different social media platforms and other content channels.
• Strong written and verbal communication skills (English and desirable German or Dutch); including the ability to effectively write and present reports and information to support strategic business decisions
• Great eye for detail with creative flair and confidence to critique own work and others.
• Strong quantitative and qualitative analytical skills.
• Good organisational skills and the ability to work effectively under pressure and to deadlines
• A strong problem solver with an inquisitive nature and the ability to understand the bigger picture.
• A strong team player.
• A passion for marketing and the delivery of exceptional customer service.
• The ability to work with people with different backgrounds, with different responsibilities and beliefs.

Desirable:

• Good at speaking and writing in German or Dutch
• Experience working within the property, hospitality, office, retail, or leisure sectors.
• Experience on the agency side of business