ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Marketing Executive supports our Greystar multifamily portfolio and brands, such as, Be Casa or Be Casa Essential, representing the Marketing team by taking the lead on all marketing deliverables for assigned developments. Including, but not limited to, strategy and execution of tactical marketing plans in order to drive brand loyalty, customer satisfaction, customer retention, occupancy and leads that in turn achieve optimum leasing and financial performance in line with the company’s business development plans.

JOB DESCRIPTION

Key Role Responsibilities

• Day to day lead for marketing activities and reporting for allocated assets in line with the marketing plan and budgets.

• Leads in briefing and planning the production with external suppliers.

• Lead the delivery of marketing plans for Multifamily projects through the tactical implementation of materials and activities that support the achievement of the portfolio’s business objectives (e.g. execution of activities, creation of digital ads, creation of presentations, marketing materials, resident communications, website strategy and content updates, photography, video and event support).

• Work alongside the Marketing Team and support the marketing activities of the other buildings: opening, events and achieving occupancy targets for these assets.

• Act as brand guardian and ensure all campaign messaging, website copy and creatives follow the brand and tone of voice guidelines.

• Design and/or ensure that all marketing collateral is of consistently high quality in copy, tone and design and is optimised for brand engagement and lease conversions.

• Coordinate and attend various events and promotions throughout the year at our properties, to ensure both outstanding quality and sound commercial outputs.

• Maintains a close connection to all stakeholders (internal and external), updating them regularly on progress- so that in the end all brand materials, assets and campaigns are signed off and distributed accordingly.

• Manage all video and photo shooting projects. Support properties team with brand and marketing initiatives.

• Works with internal designers and external design agencies to deliver marketing materials that meet brand guidelines (email campaigns, banners, adverts, flyers etc.) and appeal to the specific target markets

• Assist the team by working with the Operators and Asset Management team to understand their business needs and marketing requirements; and ensure that all marketing campaigns, communications and activities are run in accordance with brand guidelines.

• Put the customer at the heart of everything we do, by working closely with the Customer Strategy and Insights team to understand segmentation, persons and research.

• Assist in the creation of a yearly marketing budget.

• Support the invoicing process and tracking of budgets.

Role Scope

• Reports into the Senior Marketing Manager.
• This role acts as one of the points of contact for internal staff and external stakeholders relating to Multifamily projects and department operational policies.
• Occasional travel may be required to visit properties, conduct market research, attend training classes, or other as necessary to perform the role effectively.
• Success in this role with be to show your ability to manage various projects simultaneously.

Key Relationships

• This role will regularly interact with departments and senior stakeholders across Marketing, Sales, Ops, Investment, Performance Marketing, Design and Property Management.
• This role will liaise with external suppliers; including social media, creativity, web and advertising agencies.

Knowledge & Qualifications

• Degree level education ideally with a marketing, branding, advertising or design focus; or equivalent experience
• IT literate and proficient with in PowerPoint, Word, Outlook and Excel (to at least Intermediate level)
• Basic understanding of reporting including Google Analytics
• Mid-level knowledge of design tools (Illustrator, InDesign and Photoshop).

Experience & Skills

• Exceptional written, presentation and verbal communication skills and the ability to interact with influence and impact at all levels.
• Experience writing effective marketing material including presentations and copy.
• Experience in the full creative process – briefing, planning, developing, execution and evaluation.
• Demonstrated experience supporting the creation and implementation of marketing campaign plans and events. 
• Experience in creating marketing metrics and reporting on ROI.
• Strong organisational skills along with a proven ability to manage multiple projects and/ or priorities.
• The ability to work well in a fast-paced and changing environment, including the tenacity to overcome obstacles and barriers with a high level of self-confidence
• Strong attention to detail and accuracy.
• Positive and the ability to work independently and make sound decisions.
• An interest in developing a career in marketing.

Desirable

•  Experience or interest working within the property, hospitality, retail or leisure sectors.