ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Performance Marketing Manager for the UK and Europe region will work alongside the Senior Manager, Performance Marketing to develop and execute media strategies that drive customer acquisition and brand awareness. This role will play a big part in maximising the return on investment (ROI/ROAS) from marketing initiatives, ultimately contributing to the company’s growth.

You will be managing the day-to-day of all paid media campaigns and will be crucial in developing the omnichannel strategy to support the full customer funnel in the most effective and efficient way with a data-driven and A/B test mindset.

JOB DESCRIPTION

Key Role Responsibilities

• Lead the development and management of paid media strategies and day-to-day of campaigns across our build-to-rent properties and student accommodations around the UK and Europe, driving customer acquisition via paid search, paid social, programmatic, DOOH, audio, and other relevant media channels.
  
• Own the relationship with various media platforms such as Google, Meta, Stackadapt, Global/JcDecaux, and others, that resonate with the target audience to enhance campaign performance.
  
• Collaborate with internal and external stakeholders (e.g. customer marketing, design, insights, etc) to create consistency across brand and acquisition campaigns putting the customer in the heart of all decisions.
  
• Maintain and improve weekly detailed dashboards on ad performance, traffic, and conversions. Providing insights to leadership for strategic decision-making and growth opportunities.  
  
• Define a market leading measurement and attribution solution alongside a robust test & learn roadmap to enable better business decisions. Including campaign and website tracking implementation via Google Tag Manager and our property management systems.
  
• Manage and forecast performance marketing budgets to ensure cost-effective omnichannel strategies.
  
• Lead the paid media campaign creative briefing and approval process with a platform and content first mindset.
  
• Manage performance marketing executives and senior executives as the team grows over time.

Role Scope

• This role will report to the Senior Manager, Performance Marketing, leading the performance marketing strategy and implementation.
• This role will work on student and BtR property brands in UK, Ireland, France, Germany, Austria and Netherlands.

Key Relationships

• This role will regularly interact with the European Marketing Team Members, Operations Teams, Asset Management Teams and External Agencies.

Knowledge & Qualifications

• Marketing, Communications or Business relate degree/qualification or equivalent work experience
• Right to work in the UK.

Experience & Skills

Essential

• Strong experience working in a similar paid media, digital marketing or performance marketing role.
• A creative and innovative thinker with a flair for omnichannel strategies.
• Strong quantitative and qualitative analytical skills and experience using digital marketing tools such as Google Search Ads 360, Facebook Business Manager, Google Analytics 4, Looker Studio and Google Tag Manager.
• Good organisational skills and the ability to work effectively under pressure and to deadlines  
• A strong problem solver with an inquisitive nature and the ability to understand the bigger picture.  
• A strong team player but capable of working autonomously and taking ownership.
• A passion for performance marketing and the delivery of exceptional customer centric campaigns and media plans.
• The ability to work with people with different backgrounds, with different responsibilities and beliefs. 

Desirable

• Fluency in one or more European Languages in addition to English
• Property, hospitality or retail marketing experience