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Senior Manager, Digital Marketing

Albuquerque, New Mexico

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The Digital Marketing Senior Manager is a critical role working very closely with the Director of Digital Marketing in a newly created National Marketing Center of Excellence (COE) agile Digital Team. Responsibilities will include planning, strategizing, ideation, delegating responsibilities, measuring performance analytics ensuring that the team is meeting its goals.


•    Oversee marketing policies and programs in a unique test and learn agile marketing environment. 
•    Lead the in-house day to day operation of the digital marketing plan working at both the strategic level and operational level as a subject matter expert.
•    This role will work very closely to that of a scrum master, agile methodologies are a plus but not required. 
•    Focus on customer satisfaction in a deadline driven environment, you will oversee acquisition channels including email, SEO/SEM, display, retargeting and paid social. 
•    Work in conjunction with the analytics team, agencies, and internal marketing team members to assure alignment, as well as guarantee maximization optimization of campaign strategy. 
•    Work together with your digital marketing colleagues to continuously develop ideas to test and execute at scale.
•    Contribute to and participate in the 5-year business plan for the digital department in conjunction with your colleagues.
•    Manage a team of 4-5 managers and/or associates within the larger digital team. 
•    Maintain daily communication with the digital team and agencies to obtain and approve test and learn initiatives.
•    Audit existing digital channels and process and suggest improvements. 
•    Partner with internal analytics team to develop accurate reporting from campaign data to lead to lease detail for ROAS analysis. 
•    Serves as digital marketing point of contact for projects managed by other cross functional teams to ensure that the department’s requirements are communicated and incorporated into solutions.
•    Performs tactical support assisting customers through a variety of communication channels while using subject matter expertise and experience to personally resolve issues in a multi-systems environment prior to escalating to other work groups and teams.
•    Supports marketing team members in the US by providing counsel, on-going education and training, and recommending digital marketing solutions to business challenges. 
•    Engages relationships with external marketing vendors, consultants, and experts to support execution of digital marketing projects, and manages external resources against established standards for quality, timeliness, and service excellence. 
•    Demonstrates a high-level customer centric approach that enhances the reputation of the department through development of trusted relationships and delivery of timely, quality work.
•    Prepares updates, reports, and re-forecasts to inform key business leaders of the function’s progress on achieving established goals and priorities.

Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary.  Once eligible,  team members may participate in the 401k plan.  Regular, full-time team members are also offered a  range of medical, financial, and/or other benefits from which to choose.

Greystar will consider for employment qualified applicants with arrest and conviction records.

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